Privacy policy

At VELOURA, privacy is part of the thoughtful and discreet shopping experience we promise. This Privacy Policy explains how VELOURA collects, uses, shares, and protects personal information when you visit velourasmc.com, place an order, create an account, subscribe to marketing, or contact us.

Our online store is hosted by Shopify. By using our website or services, you acknowledge the practices described in this policy.

1. Information we collect

Depending on how you interact with VELOURA, we may collect:

Contact and delivery information: your name, email address, telephone number, billing address, and shipping address.
Order and transaction information: products viewed or purchased, cart activity, order value, payment method, cash-on-delivery confirmation, and delivery status.
Payment information: payment details required to complete a transaction. Card and account information is processed by Shopify and authorized payment providers; VELOURA does not receive complete payment-card numbers.
Account information: login details, saved preferences, and account settings when you create a customer account.
Communications: information you provide through email, telephone, social media, forms, reviews, or customer-support requests.
Device and usage information: IP address, browser and device type, network information, pages viewed, links selected, and interactions with our website.
Marketing preferences: newsletter subscriptions, advertising preferences, and engagement with our promotional communications.

2. How we collect information

We collect information directly from you, automatically through cookies and similar technologies, and from service providers that help operate our store, including Shopify, payment providers, delivery partners, analytics providers, and advertising platforms.

3. How we use your information

We use personal information to:

process, confirm, and fulfil orders, including cash-on-delivery orders;
arrange nationwide delivery and provide order or delivery updates;
operate customer accounts and remember shopping preferences;
respond to questions and provide customer support;
protect our customers and store, prevent fraud, and maintain security;
understand website performance and improve our products and shopping experience;
send newsletters or promotional messages when permitted, subject to your communication choices; and
comply with legal, tax, accounting, regulatory, and dispute-resolution obligations.

4. Discreet orders and delivery

We treat your product selections and order history as private. VELOURA uses discreet outer packaging that does not describe the intimate products inside. We share only the information reasonably required for fulfilment and delivery, such as your name, delivery address, telephone number, order reference, and payment or cash-on-delivery status.

5. When we share information

We may share personal information with:

Shopify, which hosts our store, checkout, customer accounts, analytics, and related commerce services;
payment and fraud-prevention providers to authorize and protect transactions;
courier, logistics, and fulfilment partners to deliver and track your order;
technology, customer-support, analytics, and marketing providers, including Meta or Google tools where enabled, to operate and improve our services;
professional advisers and public authorities when required to comply with law, protect rights, prevent harm, or respond to valid legal process; and
a successor organization in connection with a merger, sale, restructuring, or transfer of our business.

We do not sell personal information for money. Certain privacy laws may define disclosures used for targeted advertising as a “sale” or “sharing.” Where applicable, you may exercise the choices made available through our privacy tools or by contacting us.

6. Shopify and international processing

VELOURA is powered by Shopify. Shopify processes information about your access to and use of our store to provide and improve its services. Your information may be processed by Shopify and other service providers in countries outside your place of residence.

Learn more in the Shopify Consumer Privacy Policy. Requests concerning information processed by Shopify may also be submitted through the Shopify Privacy Portal.

7. Cookies and similar technologies

We and our partners, including Shopify, use cookies, pixels, and similar technologies to keep the website secure, remember preferences and cart contents, understand performance, personalize your experience, and measure marketing. Cookies may be session cookies, which expire when you close your browser, or persistent cookies, which remain for a limited period.

You can manage cookies through your browser and any consent controls shown on our website. Blocking necessary cookies may affect checkout, account, or cart functions. Where consent is required, analytics or advertising technologies are used according to the choices you make.

8. Marketing choices

You may unsubscribe from promotional emails at any time by using the unsubscribe link in the message or contacting us. Opting out of marketing does not stop essential communications about your orders, account, delivery, or customer-service requests.

9. Security and retention

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

We retain information only for as long as reasonably necessary to provide our services, maintain business and transaction records, prevent fraud, resolve disputes, enforce agreements, and meet legal, tax, accounting, or regulatory requirements. We then delete or de-identify information where appropriate.

10. Your rights

Depending on applicable law and where you live, you may have rights to request access to, correction of, deletion of, or a copy of your personal information; object to or restrict certain processing; withdraw consent; or complain to a relevant authority. These rights may be subject to lawful exceptions.

To submit a request, contact us using the details below. We may need to verify your identity before completing a request. We will not discriminate against you for exercising an applicable privacy right.

11. Children’s privacy

Our services are intended for adults and are not directed to children. We do not knowingly collect personal information from children below the age of legal majority applicable to them. A parent or guardian who believes a child has provided information may contact us to request its removal.

12. Third-party links

Our website may link to services operated by third parties. Their privacy practices are governed by their own policies. VELOURA is not responsible for the privacy, security, or content of third-party services.

13. Changes to this policy

We may update this Privacy Policy to reflect changes to our services, technology, business practices, or legal obligations. The revised version will be posted on this page with an updated date. Where required, we will provide additional notice.